Top 5 Social Apps Performance on Unified Platform in Belarus: Q1 2022

In Q1 2022, the top 5 social apps in Belarus exhibited diverse trends in downloads, revenue, and active users. Below is a detailed overview of their performance based on data from Sensor Tower.

TikTok showed remarkable revenue growth early in the quarter, peaking at approximately $89K in the week of January 31. However, it saw a decline towards the end of the quarter, with revenue dropping to around $35K by the week of March 28. Weekly downloads fluctuated throughout the quarter, starting at 45K in late December and ending at 38K in late March. Active users remained relatively stable, hovering around 1.4M throughout the quarter.

VK: music, video, messenger experienced a steady revenue stream, with weekly figures ranging between $6.7K and $9.6K. Downloads saw a notable spike in early March, reaching 20K, before stabilizing around 16K towards the end of the quarter. The app maintained a strong user base, with active users consistently around 1.9M.

Spin the Bottle: chatroom app had modest revenue, starting at about $4.2K in late December and declining to approximately $2.2K by the end of March. Weekly downloads remained low but steady, fluctuating between 263 and 322. Active users also showed stability, maintaining around 2K throughout the quarter.

OK: Social Network reported consistent revenue, fluctuating between $1.3K and $1.8K. Downloads saw an increase in March, peaking at 5.6K in early March and ending at 5.4K. Active users exhibited growth towards the end of the quarter, rising from 425K in late December to 414K by the end of March.

Bigo Live - Live Streaming App had relatively low revenue throughout the quarter, with weekly figures ranging from $373 to $997. Downloads showed an upward trend, particularly in March, reaching 1.4K. Active users remained steady, averaging around 11K during the quarter.

For more detailed insights and data, visit Sensor Tower.